Background

Based on the bestselling book by Jonathan Safran Foer and narrated by co-producer Natalie Portman, EATING ANIMALS is an urgent, eye-opening look at the environmental, economic, and public health consequences of factory farming.

Challenge

Promote the release of EATING ANIMALS with an engaging digital marketing campaign, anchored by a website and comprehensive social media campaign featuring high-concept, cause-related creative to be used across film, corporate, and Natalie Portman's profiles.